Newsjacking - How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
2011 | ASIN: B0065MKMMS | EPUB, MOBI | 53 pages | 0,7 + 0,6 MB
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.
In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.
Newsjacking will provide you with:
Tools that you can use to monitor the news
Case studies and examples that demonstrate how to strike at the right time
Information on how to make your content available online for journalists to find
The potential risks of newsjacking
Keys to developing the real-time mindset required to succeed with the strategies presented in the book
Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.Download links: